For iPhone

Ten pieces is a wardrobe.

Photograph ten things you already own. Cinch does the arithmetic, and dresses you every morning from there.

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Cinch is an iPhone app, coming to the App Store shortly. Ten pieces will stay free — that is the tier, not a trial.

Start with ten, not with everything

Every wardrobe app asks you to photograph your whole closet, and almost nobody finishes. Cinch asks for ten pieces — a few tops, a couple of bottoms, the shoes you actually wear. That is enough for it to dress you, and you can stop there for good.

Ten is not a starter number to be thrown away later. Pieces multiply rather than add — a top goes with every bottom and every pair of shoes you own — so ten is already a run of genuinely different outfits. Cinch counts it from your closet, and shows you what your own ten came to.

Real color math, not a language model guessing

Cinch scores your clothes against each other on your phone, in OKLCH — a color space built so that equal numeric steps look like equal steps to a human eye. Whether two hues are near, whether the contrast between them is too low, whether an outfit is carrying too many vivid pieces: those are all distance judgements, and they only mean anything in a space like that.

The shortlist is built on the device, in milliseconds, before anything leaves your phone — which is why it works with no connection at all. A model is used for one job: re-ranking that shortlist and writing the sentence that explains it.

Every outfit comes with the reason

Nothing arrives as a verdict. Each outfit carries the reasoning behind it — the weather it was built for, why those colors sit together, what the proportions are doing. That reason starts as the output of the scoring pass that chose the outfit and is handed to the model as fact, rather than left to be invented, so what you read describes what actually happened.

It understands the day you are actually having

Cinch checks the forecast where you are, if you let it — your coordinates are rounded to roughly half a mile before they leave the device and are never stored. It reads today's calendar titles, if you let it. And you can always just type it: "client dinner at seven, drinks at ten".

Those two are not the same dress code. Cinch finds the one outfit that carries you through both, and names the single piece to swap on the way.

Still torn? Send it to your friends

Post the dinner, the wedding, the trip, and invite the people going. Everyone pins a couple of options from their own closet, everyone votes and comments, and each person turns up wearing the look their friends helped them choose. Nobody is ranked against anybody else — every vote is one person's options, judged only against each other.

You can also see what your friends actually own, rather than only what they post, and ask to borrow the black clutch that never leaves the shelf. They lend it or they say not this time; either way it stays between the two of you.

Wear more of what you already own

Nothing Cinch suggests is imagined and nothing is a stock photo. Every outfit on screen is assembled from garments you photographed, which means every one of them is wearable tonight without buying anything first.

Private by default

Cinch never reads your photo library — iOS shows you its own picker, running outside the app, and hands Cinch only the pictures you tap. Your closet stays private until you share it with a friend. There is no advertising and no tracking across other apps: there is no advertising SDK in the app at all. Read the privacy policy.

Be there the day it opens.

Leave an address and we will write to you once, when there is something worth opening — a link, and nothing after it.

One list, used for one thing. Your address is not sold, not shared, and not added to anything else — see the privacy policy, or ask us to take it off.

Ten photographs, and it starts working.

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Free to start. iPhone only, for now.